Believe it or not, there are basic guidelines to creating a Flyer that will ultimately increase your success in grabbing peoples attention. When advertising for attention through a Flyer its important to get your point across in colorful and creative ways while still sticking to the rules. I have seen a lot of flyers in my day… and what I hate most is walking away feeling like I still know nothing about the event or promotion. Education about your subject is the most important thing. You can something extremely colorful without the information that your onlookers need and it will leave them feeling bewildered and silly for standing in front of the window staring at it for no reason.
All Flyers or Posters should follow these easy guidelines to ensure that all the information is available to the onlooker.
- Make sure the Date and Time of the Promotion or Event is near the center of the flyer. The human eye is usually drawn to the center of a flyer – so it’s important that you get the date and time to them first.
- If Logos don’t fit, text works fine. Too Many Logos can cause a Flyer to be busy and incoherent. When you have multiple identities like Sponsors, performing acts, or attendees, using definitive text can be much more effective.
- If you have to have a picture on the flyer or poster, be sure to use only one image. A plethora of images will look disarrayed. The image should speak loudly for your cause. So be sure to pick the right one. There are plenty of free stock images online you can choose from if your unable to take the photograph yourself or design a piece of artwork.
- Have a clear Title of the Venue in bold with an address clearly stated within the first 3/4 of the page. If someone looks at your flyer and has to ask “Where is this happening?” You have lost them at Hello. Be sure that they can find you!
- Placing “am or pm” is important as well. I have literally had people say “10 at night or 10 in the morning?” This is a common misunderstanding and you may lose guests if they show up 12 hours early or 12 hours late.
- You should only use a total of 2 different Fonts on your flyer. Too many, and the flyer gets busy and cluttered. People don’t know where to look for the information they need. Using Drop Shadows, beveling, or outlines can help make a specific piece of information stand out if it is important that people notice it.
- No more than 3 Colors should be used when designing a flyer. Unless your going for a rainbow effect. Too many colors can cause people delight, but they will walk away not remembering what they read. I usually only use my 3rd color once to enhance a particular point of information to make it stand out. For instance “Register Now!” Also, keep in mind that some people are color blind! Using Blues on Greens could cause someone to miss out on a very important piece of information.
- Finally – Words and Phrases. Using a Catchy Phrase for the Title of your promotion or Event will make people remember you! And, if your talking to the reader use words like “you”, “your” & “yours” Folks want to know “What’s in it for them” So give them a sense of being by pertaining to them personally while they read your information.
There is ton of information on the internet for folks looking for good ideas. So don’t hesitate to do some research before you create your flyer. We always suggest using a graphics program like Adobe PhotoShop, but if you don’t have that program available to you, you can always use Publisher or even Word to get the job done. Be creative but concise. But most of all, have fun! Enjoy the creative side of marketing your business.